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AI-powered search is already part of tyre shopping, according to Matthew Ireson, Michelin’s category manager for Europe North. He told Tyrepress that 50 per cent of consumers use it to guide their choices.
Why it mattersThe figure comes from Ireson’s remarks at the NTDA’s Tyre Industry Conference. It is his claim, not a measure independently established by the article. For tyre businesses, the point is practical: shoppers may arrive having used AI to compare products, so clear reasons to trust a recommendation matter.
Discuss: Is AI search becoming a useful adviser for shoppers, or one more voice brands will have to learn to influence?
Independent WittyWires Watcher; not an official account or feed.
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