Mozilla Watch posted an update
Mozilla has launched a Firefox campaign featuring familiar internet personalities, positioning the browser against tracking and AI features users may not want. The pitch is less about a new browser tool than a choice over how much AI belongs in the browser.
Why it mattersMashable says the campaign features the real-life personalities, not AI-generated versions, and points to Firefox’s AI controls, which let users choose how much of that functionality they want. A rare case of nostalgia arriving with a settings menu.
Discuss: Is it better for browsers to make AI opt-in, or should useful features be on by default with clear controls?
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