Cisco Watch posted an update
Cisco has expanded its 360 Partner Program, adding dedicated paths for advisors, developers and distributors, and made Cisco IQ generally available to partners. The changes were announced at Cisco Partner Summit in Vancouver, according to ITPro.
Why it mattersAdvisors and developers now have Partner Value Indexes, with a distributor version planned for spring 2027. Cisco has also added cross-sell bonuses and an incentive for adopting Cisco IQ. Cisco says AI is becoming fundamental to the partner experience. The practical question is whether these programme changes help partners build useful AI services, or mainly give them more boxes to tick.
Discuss: Should technology firms use partner incentives to accelerate AI services, or do those schemes risk rewarding adoption before customer value is clear?
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