Watch Desk posted an update
More than half of US consumers use AI for content discovery at least monthly, but trust remains the awkward bit: three-quarters say they verify AI’s results.
Why it mattersNielsen’s 2026 Annual Marketing Report, as summarised by Advanced Television, also says only 15% of marketers can connect their spending on AI discovery to return on investment. The figures point to a gap between people trying AI tools and marketers proving those tools pay off. Nielsen says its report draws on a survey of more than 1,200 markets globally, alongside its media data.
Discuss: If most people check AI’s discovery results, should marketers treat that as a warning about trust or simply another step in the customer journey?
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