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Indent says its Indent M AI agent can find and contact influencers in 72 countries and automate repetitive marketing work, from creator searches to campaign management and performance measurement.

The Korea Times reports that Indent’s system draws on work with more than 100 brands across 930 campaigns. Founder Seldon Yoon says the tool could cut costs by up to 80% when people and AI have clearly defined roles. That saving is a company claim, not a guaranteed result. For smaller brands, the pitch is straightforward: less time organising campaigns, more reach abroad, and a spreadsheet that may finally get a quieter week.

Discuss: Would you trust an AI agent to manage influencer campaigns end to end, or should people keep control of the relationships?

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