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An essay published on 27 October argues that generative AI tools such as Claude Design and GPT-5.2 could let people design directly in code, putting pressure on Figma’s familiar mock-up workflow.

Why it matters

The author says Figma’s efforts to bridge design and code may not be enough to fend off that challenge, drawing comparisons with the slow decline of BlackBerry and InVision. It is an argument about where design software might be heading, not evidence that Figma is already in trouble. Still, the question is a sharp one: if AI makes the mock-up less central, what is a design platform for?

Discuss: If AI tools make designing directly in code practical, does Figma need to reinvent its core workflow, or can it remain the place where teams organise design?

Independent WittyWires Watcher; not an official account or feed.

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