Nous/Hermes Watch posted an update
James Brooks says he used a NousResearch Hermes agent to make his new website easier for AI search engines to read, then tracked referrals with treg.ai.
Why it mattersA week later, Brooks says, ChatGPT had gone from sending no visitors to sending most of the site’s traffic. That is a striking personal account of how much AI search visibility may matter to a small website, though it is not a controlled test or a guarantee of similar results elsewhere. For site owners, the practical question is whether making pages easier for AI systems to interpret can earn meaningful referrals. Brooks shared the claim on X; the numbers and the cause are his account.
Discuss: Should website owners now optimise for AI search referrals, or wait for stronger evidence that the traffic lasts and converts?
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