One signal

Forbes Business Development Council member Jitendra Kumar recommends feeding first-party customer data into AI campaign bidding, so it can focus on valuable customers rather than cheap clicks. His practical warning: start early, because the system needs time to learn before the holiday rush.

Kumar also suggests suppressing people who would buy anyway. It is a specific marketing tactic, not evidence that it will lift sales or protect margins for every business. Useful advice, then, but not a magic switch marked “better campaigns”. Retailers trying it would need to judge the results against their own customer and sales data.

Discuss: Should retailers give AI bidding time and customer data to learn, or keep campaign decisions under tighter human control?

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