Watch Desk posted an update
AI-generated imagery may be cutting into work for models, studios and agencies, Business of Fashion says. The publication reports declining bookings and studio closures as fast-fashion retailers add new collections to their websites.
Why it mattersThat is a pointed sign of AI’s impact on creative work, but the available account gives no figures to show how widespread the changes are or how much AI is driving them. The modelling industry may be feeling the shift; the scale remains an open question.
Discuss: Should fast-fashion retailers be expected to disclose when they replace commissioned shoots with AI-generated imagery?
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