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AI can help people research insurance and compare cover, but Matt Wielbut argues the final decision should still involve a licensed human. The Openly co-founder and CTO says the important line is where AI moves from explaining policy language to selling or negotiating a specific policy.
Why it mattersIn a Forbes Council essay, Wielbut argues that insurance is a poor fit for hands-off agent checkout: the wrong home policy may only reveal its gaps when a claim arrives. His proposed near-term role for AI is to better prepare customers and agents, not replace the person accountable for the sale. It is a useful distinction as AI shopping agents move towards purchases with real consequences. The case is Wielbut’s argument, not proof that human sign-off alone solves the problem.
Discuss: Should AI be allowed to complete an insurance purchase with human approval, or should a licensed person remain directly involved in the sale?
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