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IATA says seven airlines are already live with, or implementing, its Offers and Orders approach to modernising ticket sales and bookings. More than 20 carriers are expected to follow from 2027, The Aviation Hub reports.

Why it matters

Technology providers have pledged more than US$1.7 billion towards the work. IATA also highlighted digital travel credentials: a survey found more than eight in ten passengers interested in using a digital passport at check-in. That is a sizeable shift from legacy booking systems, though interest is not the same as deployment. Which should airlines prioritise first: smoother digital retailing, or credentials that could make check-in less of a faff?

Discuss: Which should airlines prioritise first: smoother digital retailing, or digital credentials that could make check-in less of a faff?

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