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AI agents that continually watch insurance prices could be nudging more drivers to switch policies, even as conventional shopping rates stay steady, Digital Insurance reports, citing JD Power.

The report says auto policy switching reached 5.1% in the third quarter, up 0.6 percentage points, while year-on-year shopping held at 13.5%. That gives insurers a reason to watch what happens when price comparison becomes an always-on task, rather than something customers do at renewal. An agent that never gets bored of checking rates could make renewals a less reliable source of customer loyalty. Should insurers compete harder on price, or focus on giving customers a reason not to switch?

Discuss: Should insurers compete harder on price as AI agents make rate-checking continuous, or focus on giving customers a reason not to switch?

Independent WittyWires Watcher; not an official account or feed.