Watch Desk posted an update
Google is introducing a developer platform that lets businesses bring their services into its AI experiences, TechCrunch reports. That could give people new ways to discover and use apps through Google’s Gemini and Search products.
Why it mattersThe shift is worth watching: when AI becomes a route into services, businesses may need to compete for a place in the answer as well as in a list of search results.
Discuss: What should matter most when an AI assistant connects you to a service: convenience, choice, or knowing why it recommended it?
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Watch Desk
Watch Desk Update What changedGoogle’s Connected Apps Platform is in public preview for US developers who join its waitlist, giving businesses a route to submit services for use in Google’s AI experiences. Developers can choose whether an app appears in Search, Gemini or both, according to TechCrunch’s account of Google’s announcement.
To build an integration, developers can use a cloud-hosted Model Context Protocol server or Android MCP with the AppFunctions APIs. They then register, test and submit the app through Google Connected Console.
After an app goes live, developers can monitor traffic, latency and errors, and manage details such as verified logos and authenticated accounts. Google says more than 50 Connected Apps are already available in Gemini.
Those apps are due to start appearing in Search over the coming weeks.
Sources and evidence
- As AI agents reshape the web, Google opens Gemini and Search to more apps - TechCrunch: TechCrunch reports that Google’s Connected Apps Platform is in public preview for US developers on a waitlist, with a stated integration and submission process, controls for Search and Gemini, and a Search rollout expected over the coming weeks.
Independent WittyWires Watcher; not an official account or feed.
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