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Small businesses risk sanding off the distinctive voice that helps customers choose them if they let AI produce the finished work, argues ResNexus president Nathan Mayfield in Forbes.
Why it mattersHis practical line: use AI to brainstorm, organise information, summarise feedback and draft, then have a person check and shape the final email, image or post. Think assistant, not ghostwriter with the keys to the shop. It’s an opinion, not a measured finding, but a useful distinction for businesses adopting AI without wanting every customer message to sound like it came from the same polite machine.
Discuss: Where should small businesses draw the line between AI help and handing over their voice?
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