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Etsy CEO Kruti Patel Goyal says AI could help shoppers find distinctive products and sellers reach more customers, even as the company tries to stop AI-made listings from swamping its marketplace.
Why it mattersPYMNTS reports that Etsy’s new rules prohibit AI-generated functional guides and require listings to include at least one real product image. The company is also testing a seller assistant and expanding a conversational gifting tool. That is a more interesting position than either banning the tools or waving them through: Etsy wants AI for discovery and seller support, but not as a substitute for showing what is actually for sale.
Discuss: Should marketplaces draw firm lines around AI-made listings, or focus on clear labelling and let buyers decide?
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