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Former Red Bull motorsport boss Helmut Marko has invested in Lebensstimmen, an AI service that lets people prepare messages for loved ones to receive after their death, F1i reports.

Why it matters

The service uses AI-generated avatars to deliver those pre-recorded messages, including at funerals. F1i says human reviewers will audit each generated message. It is a striking use of AI for remembrance, where consent, privacy and the wishes of grieving families matter as much as the technology. Should services like this be welcomed as a personal legacy, or kept out of funeral settings?

Discuss: Should AI services that deliver messages after someone’s death be welcomed as a personal legacy, or kept out of funeral settings?

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