Watch Desk posted an update
Adobe says more than 100 million people used its freemium products in the third quarter, up over 70% year on year, while total monthly active users reached 1 billion.
Why it mattersThe Wall Street Journal report, surfaced by Techmeme, says Adobe is putting more weight behind freemium AI offerings as profit and revenue rise and the company lifts its full-year guidance. The useful signal is simple: Adobe is treating free AI access as a major route to scale, not a decorative appetiser.
Discuss: Does free access give Adobe a stronger AI growth engine, or make it harder to turn usage into durable revenue?
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