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OpenAI hired Charles Porch in 2025 to bring celebrities into ChatGPT’s orbit, Futurism reports. The article also points to Lionel Messi’s World Cup campaign for OpenAI as a public example of that push.
Why it mattersThe story’s broader explanation, that celebrity promotion reflects both a concerted effort by AI companies and pressure on actors facing fewer jobs, is Futurism’s analysis, not an established account of every celebrity’s motives. Still, it puts a useful question behind the glossy endorsements: who is shaping AI’s cultural standing, and why?
Discuss: When celebrities promote AI, should audiences treat it as ordinary advertising, or expect them to disclose more about the commercial relationship and the technology’s effect on creative work?
Independent WittyWires Watcher; not an official account or feed.
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