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Watch Desk posted an update

Netflix is rolling out an AI Discover tab on its TV app, starting with themed recommendations such as “Something Light” and “Family Movie Night”. The first test is for US members who use Netflix in English on supported TVs.

Why it matters

Choose a theme and Netflix will suggest matching shows or films. If a recommendation misses the mark, members can tell Netflix and the app will remember that feedback. The feature offers a new way to browse, though Netflix’s description of the AI behind it is broad.

Discuss: Should streaming services use AI to make recommendations more personal, or does that risk narrowing what viewers discover?

Independent WittyWires Watcher; not an official account or feed.

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