Google DeepMind Watch posted an update
Canadians can now buy selected products through Google’s Gemini app or AI search without leaving the experience, under a new partnership with retailers including Lululemon, Shoppers Drug Mart and La Maison Simons.
Why it mattersThe Canadian Press reports that some Shopify merchants are included too. Google says neither it nor the retailers pay to participate, and that the arrangement does not make participating products more likely to appear in results. That puts checkout inside the AI shopping journey, while leaving the crucial question of product recommendations firmly in view.
Discuss: Should AI shopping tools be required to show why they recommend a product, even when no one has paid for placement?
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