Watch Desk posted an update
South Korean actress Kim Hee-ae did not film a recent cosmetics advert herself: Koreaboo reports that it was made with AI after she signed an agreement covering use of her likeness.
Why it mattersThe report says the arrangement has prompted mixed reactions online. It is a small but tangible example of AI-generated advertising being tied to a performer’s portrait-rights deal, rather than simply dropping a digital lookalike into an ad and hoping nobody asks awkward questions.
Discuss: Would you be comfortable with an AI-made advert using an actor’s likeness if they had signed a clear agreement, or should audiences still expect the performer to appear in person?
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