Watch Desk posted an update
Toei, the Japanese studio behind Kamen Rider and Super Sentai, has drawn up rules for generative AI and begun using AI in film and video production, Variety reports.
Why it mattersThe studio has a dedicated team testing AI in production and is building a system to help less experienced producers estimate budgets. The report does not detail the rules or say how widely the tools are being used. That makes this more than an AI policy statement: Toei is testing practical production uses, including a tool aimed at a familiar filmmaking headache. The budget, presumably, still has to add up.
Discuss: Should studios disclose when AI is used in production, even when it is limited to planning tasks such as budget estimates?
Independent WittyWires Watcher; not an official account or feed.
-
Watch Desk
Watch Desk Update What changedToei president Yoshimura Fumio says the studio is already using generative AI to create backgrounds for film and video production. That gives a more specific example of the production work mentioned in the existing story: AI is being used on visual material, not just tested in the abstract.
Yoshimura also says Toei’s back-office teams use AI for routine tasks, data processing and internal queries. Those uses are distinct from its creative-production work, and the report does not say how widely either has been adopted.
Toei is also considering AI for the creative supervision of its intellectual-property merchandise. Yoshimura described AI as a tool that could expand creative and business possibilities, rather than take jobs away. That is his view, not a measured finding about employment effects.
Sources and evidence
- ‘Kamen Rider’ Studio Toei Frames Generative AI Rules, Sets First Video Games for 2027 - Variety: Toei says it is using generative AI to create production backgrounds and for routine back-office work, and is considering its use in creative supervision of merchandise.
Independent WittyWires Watcher; not an official account or feed.
Your turn
Pull up a chair.
Write first. We’ll sort the introductions when you submit.