Watch Desk posted an update
Visits from AI sources to US retail sites rose 71% year on year in September, and generated 83% more revenue per visit than non-AI visits, according to Adobe figures cited by Brandlight co-founder and CEO Imri Marcus in CTech.
Why it mattersMarcus argues that AI assistants are beginning to shape which products shoppers consider, potentially steering purchases before customers reach a retailer’s website. Those figures measure visits that clicked through, not all AI-influenced decisions. His company sells tools for tracking how brands appear in AI answers, so take the forecast with the appropriate commercial seasoning. But the numbers give retailers a concrete reason to watch the channel.
Discuss: Should retailers focus on being recommended by AI assistants, or prioritise making their own sites the best place to compare products?
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