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Prada has launched a ChatGPT plugin that lets people explore the fashion house through conversation. The pilot is available in the United States, the United Kingdom and Italy.
Why it mattersPrada’s digital director says the project is testing a new way for customers to discover and interact with the brand. Accenture Song developed it with support from AI platform DaVinci Commerce, WWD reports. It is a modest but tangible step towards shopping through chat: a luxury brand is trying to meet customers where they ask questions, rather than relying only on the usual shop window.
Discuss: Will conversational discovery make luxury shopping more useful, or just put a chatbot between customers and the catalogue?
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