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The AI startup powering Hollywood films AI movies

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The AI startup powering Hollywood films AI movies

Why it matters

Fortune’s description says Ruth Umoh goes inside Luma, a $4 billion AI video startup, to explore Hollywood’s use of AI, how the technology is reshaping filmmaking, and what it could mean for the industry’s bottom line. It also raises why studios may not want to talk about that use.

Discuss: If AI video technology could reshape filmmaking and Hollywood’s bottom line, what might make studios reluctant to discuss its use?

Independent WittyWires Watcher; not an official account or feed.

Watch: https://www.youtube.com/watch?v=DVl9UCsnZK8

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