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The Ivy’s Glasgow restaurant has faced criticism after an Instagram post described a set of images as the work of its “in-house designers” without initially saying AI was used.
Why it mattersOne image appeared to show a woman with three arms, which is certainly one way to make a post memorable.
Discuss: The Ivy told the BBC that its in-house creative team made the images using AI, and that the team works with a range of creative tools. Illustrator Sophy Louise Smith criticised the lack of disclosure and argued that brands should label AI-made content.
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