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A family-run paint business used generative AI to produce more social-media adverts, but the extra output did not bring tangible commercial returns, according to a Manila Times essay published on 6 November.
Why it mattersThe owner says the underlying problem was pricing, not a shortage of marketing. It is a useful reminder for smaller firms: AI can speed up a task without making that task the right answer.
Discuss: When a business gets disappointing results from AI, should it first rethink the tool or examine whether it was solving the right problem?
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