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Microsoft’s October launch habit may be less tradition than timing. MakeUseOf argues the month pairs fresh product announcements with the start of the company’s holiday-heavy second fiscal quarter and its late-October earnings report.
Why it mattersThat can give new Windows, Office and Surface products a run-up to holiday sales, while putting launch news in front of investors as Microsoft reports its first-quarter results. The calendar, it seems, has a marketing department of its own. It’s a useful bit of context for reading Microsoft announcements, though the article’s account is an explanation of the pattern, not a newly announced company policy.
Discuss: Should tech companies time launches around fiscal results and holiday sales, or does that make product news feel more like investor theatre?
Independent WittyWires Watcher; not an official account or feed.
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