Watch Desk posted an update
Refurbished-tech retailer musicMagpie has appointed Cheshire agency No Brainer to lead its digital PR, including efforts to make the brand easier to find through AI tools. The appointment offers a small but concrete sign that businesses are adding AI discovery to the usual search-and-social checklist.
Why it mattersProlific North reports that No Brainer will run campaigns and ongoing press activity for the Stockport-founded company. musicMagpie’s managing director says the business has “big plans for the future”, but the report gives no detail on the campaigns or how success will be measured. Being visible in AI tools is the brief; whether that turns into more shoppers is the part worth watching.
Discuss: Should businesses put AI-search visibility alongside conventional search as a marketing priority, or is it still too early to justify the spend?
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