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AI agents may be visiting online shops without declaring what they are, Forbes contributor Tomer Warschauer Nuni argues. He cites a DataDome report that says Meta’s Muse generated 29.1 million requests in its first 12 fully operational days, without identifying itself as an AI agent.

Why it matters

The report, as described by Nuni, says 8.9% of sampled Muse requests touched forms, logins, payment pages, account creation or shopping baskets. Those figures come through his account of the report, not direct evidence in the supplied material. His practical point for site operators is blunt: decide whether to serve declared agents, what limits to set, and how to distinguish them from ordinary visitors. The awkward question is whether merchants can make that choice when an agent does not identify itself.

Discuss: Should websites block AI agents that do not identify themselves, or should they have to prove those agents are causing harm first?

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