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AI tools could help financial advisers prepare research and compare cash-flow scenarios, but Maxim Cohen argues that the adviser still has to test the assumptions and understand the client’s circumstances. In a Forbes Council essay, he gives the example of a business owner weighing expansion while caring for an unwell parent: staged growth or a larger cash reserve may matter as much as the projections.
Why it mattersCohen’s practical measure of success is whether clients understand their options and advisers have time to examine complex cases, not simply whether reports arrive faster. A better kitchen is useful; someone still has to know what the guests need.
Discuss: When AI makes financial advice faster, should firms judge its value mainly by the time saved or by whether clients make better-informed decisions?
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