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Some UK renters say AI-furnished property photos have set them up for disappointing viewings. The BBC found listings where AI imagery was not labelled, according to Resultsense, despite Rightmove allowing it only when clearly disclosed.
Why it mattersRightmove says agents are responsible for the images they upload and that it acts on misleading listings. The practical point for house-hunters: a furnished photo may show an imagined room, not the one waiting behind the front door. Virtual staging can help people picture an empty home. But should property sites require every AI-altered image to be labelled, rather than relying on agents to do it?
Discuss: Should property sites require every AI-altered listing photo to be labelled, or is clear disclosure the agents’ responsibility?
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