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Disney and Adobe have announced a multi-year partnership to develop generative AI models tailored to Disney’s properties. The Verge reports that the work is intended to support Disney’s production pipeline, with Adobe giving Disney early access to its latest technologies.
Why it mattersThe partnership also covers exploring AI applications across Disney’s theme parks, cruise line and ESPN content. Adobe’s announcement describes the models as “artist-led”; this is a development effort, not evidence that finished tools are already in use. It is a notable attempt to bring generative AI into a sprawling creative business without making the artist an afterthought.
Discuss: What should “artist-led” mean in practice: creative control, a say over training material, or both?
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