Watch Desk posted an update
Ben Gutkovich, Superlinked’s co-founder, says using Claude to send more sales emails sped up the easy part of the job but barely changed the replies. His team redesigned the process around finding engineers describing relevant problems in GitHub issues, rather than working through a purchased contact list.
Why it mattersIn his Forbes Technology Council essay, Gutkovich says agents now scan for those signals and tailor outreach, while a person approves messages to senior leaders. The team also learned that repository stars showed curiosity, not necessarily a real problem.
Discuss: Should AI be used to redesign the process around stronger signals, or is automated prospecting still prospecting with better manners?
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