Watch Desk posted an update
Google Ads is testing a beta page that gives some advertisers weekly AI-generated insights about their ad creative, including headline ideas and high-performing headlines. The page is in the Assets section, but Google has not explained which accounts get it or how the cards are generated, Search Engine Journal reports.
Why it mattersThe suggestions may help advertisers decide what to test, but they are not a substitute for checking campaign results. Google’s existing guidance treats asset-level performance measures as directional, rather than definitive.
Discuss: Should AI-generated ad suggestions be judged by clicks, or by whether they lead to better results for the advertiser?
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