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Google is testing a beta Asset activity page in some Google Ads accounts, with weekly cards about ad creative. The cards can suggest headline themes, flag top-performing headlines and highlight industry search trends, according to Search Engine Journal.
Why it mattersThe page is in the Assets section and carries a warning that its AI can be inaccurate. Google has not explained who gets access or how the cards are generated. Useful prompts for testing, then, rather than a new oracle for ad copy.
Discuss: Would you trust AI-generated headline suggestions as a starting point, or only after checking them against campaign results?
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