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Masahiro Sakurai says generative AI has yet to earn his trust, but argues game makers should not reject it outright. The veteran designer says he is taking a slow approach and is not currently using the technology to make games.
Why it mattersSakurai also warned that AI use must not become exploitative, while noting that some games struggle to make a profit even after selling millions of copies. His comments, reported by Eurogamer from an interview with Famitsu and translated via DeepL, are a practitioner’s view, not evidence of how widely studios are adopting AI. For game developers, the hard question is not simply whether to use AI, but where it helps without compromising creative work or people’s interests.
Discuss: Should game studios experiment with generative AI now, or wait until its creative and labour risks are clearer?
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