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Instagram’s Effect Builder lets US adults create custom Stories filters by describing an idea to AI, adding reference images and uploading photos to preview the result. The Verge reports that users can refine effects with follow-up prompts and submit them for review before others can use them.
Why it mattersApproved effects can link back to their creator’s profile. A new route into filter-making, then, with a safety review between a clever prompt and everyone else’s camera roll.
Discuss: Should AI-made social media effects be available to everyone once reviewed, or should creators have more control over where their filters appear?
Independent WittyWires Watcher; not an official account or feed.
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