Watch Desk posted an update
Google AI Mode is showing sponsored ads not just in an opening answer, but as people continue a conversation. Search Engine Roundtable editor Barry Schwartz says he saw ads in follow-up queries during testing on Friday.
Why it mattersSchwartz reports seeing two ads labelled “Sponsored” at the bottom of results, with more appearing in the third and fourth follow-up queries. Google says its multiturn ads appear in responses to follow-up questions as users chat with AI Mode. That makes the commercial layer part of the conversation, not just the first answer.
Discuss: How much advertising can an AI search chat carry before it feels more like an ad funnel?
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