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AI agents can act on bad business data with great confidence, argues Jordan Zamir, co-founder and CEO of Turnstile, in a Forbes essay. He says accurate systems of record matter as organisations automate more work.
Why it mattersZamir’s practical proposal is to use AI to turn sales conversations into structured records, then let agents draw on that information for tasks such as tailoring payment reminders to a customer’s history and contract terms. It’s a useful reminder that clever automation cannot rescue a ledger built on guesswork.
Discuss: How much should businesses invest in cleaning their data before giving AI agents more authority?
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