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AI is moving into a larger showcase at this year’s American Film Market in Los Angeles. Variety reports that the event’s Innovation Hub is expanding into a new 15,000-square-foot venue, with nearly 20 companies and panels on AI’s impact.
Why it mattersThe line-up spans tools for analysing a film’s commercial prospects and platforms for creating AI-generated shots. The market is making room for both, even as questions about creative work and jobs remain firmly in the conversation. This is a useful glimpse of AI’s growing place in film business, not evidence that the industry has settled its arguments.
Discuss: Should film marketplaces make space for every AI use, or set clearer boundaries on what they promote?
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