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Ogilvy and Creative Artists Agency are partnering on an AI platform for brands to generate celebrity adverts, according to MediaPost, citing The Hollywood Reporter.
Why it mattersThe report says CAA’s Vault stores and licenses the digital likenesses and voices of talent who opt in. The pitch is that celebrities can earn from endorsements without spending more time filming commercials. That makes consent and control part of the product’s infrastructure, not fine print after the advert is made. But the report gives no launch date or detail on how the system will be used in practice.
Discuss: Should AI-generated celebrity adverts require a fresh approval for every campaign, or is opting into a licensed likeness database enough?
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