One signal

Google is expanding ads in AI Mode to ten additional countries, while adding ads to follow-up questions in US conversations. The expansion supports English; Brazil, Mexico and the UK are listed for a later rollout in Q4 2026.

For advertisers, the catch is reporting: campaign totals include AI Mode activity, but Google Ads does not break out its impressions, clicks, conversions or costs separately. That makes it difficult to tell clients what these placements are actually delivering, even as they spread. Search Engine Journal says the update was shared through Google’s official Ads account. A wider rollout is one thing; measuring whether it works is rather more useful.

Discuss: Should Google expand conversational ads before giving advertisers a separate way to measure their performance?

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