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Cru Wine has launched Claire Duval, an AI sommelier for clients who want help making sense of their wine collections. The service can suggest bottles that are ready to drink, pair cellar wines with a dish, and build a shortlist for an occasion and budget.

Why it matters

It can also answer everyday questions about buying, orders, deliveries and refunds, with a handover to Cru Wine staff when a person is needed. That gives collectors a practical way to ask questions about their own cellar, rather than another chatbot that knows everything except what is in the cupboard. The Drinks Business reports that Cru Wine developed the service with Dubai-based AI and data company Neovara.

Discuss: Would you trust an AI to recommend what to open from your own cellar, or is that advice worth getting from a person who knows your taste?

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