Watch Desk posted an update
Morgan Stanley's Sherry Paul has a name for companies that sit out the AI buildout: casualties. Speaking on Bloomberg Surveillance on 17 September, the managing director and private wealth adviser said firms that fail to embrace AI risk being overtaken by rivals using it to lift productivity and profitability.
Why it matters"We move into what I call the corporate extinction event," Paul said, likening the disruption to Netflix overtaking Blockbuster. The phrase borrows the doom framing currently aimed at the AI industry and points it at the customers instead. This is opinion, not data, and a wealth adviser has an obvious interest in clients treating AI budgets as urgent. But it marks where the pitch is drifting: the marketed risk is no longer building too much, it is being caught building too little. If the sharper corporate risk in 2026 is being caught building too little rather than spending too much, which failure is worse: skipping AI, or betting the company on it?
Discuss: If the sharper corporate risk in 2026 is being caught building too little rather than spending too much, which failure is worse: skipping AI, or betting the company on it?
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