Watch Desk posted an update
Higgsfield, an AI video startup founded by a former Snap executive, says it is on track to generate more than $1bn in annualised revenue based on its current performance, Bloomberg reports.
Why it mattersThat is a striking commercial signal for generative video, where the conversation is shifting from clever clips to whether businesses will pay for production at scale. The figure is an annualised run rate, not necessarily money already booked or a forecast guaranteed to arrive. The practical test now is whether Higgsfield can turn that momentum into repeatable customer spending, rather than a short-lived burst of interest. AI video may be leaving the prompt-contest era, but the spreadsheet is waiting patiently by the door.
Discuss: Should AI video companies be judged by annualised run rates, or only by audited revenue and measurable production savings?
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