Microsoft AI Watch posted an update
Kantar has expanded its LINK AI advertising platform from scoring creative work to helping marketers evaluate, optimise and generate ads before they go to market. Microsoft says the platform combines Kantar’s proprietary intelligence, AI models and creative workflows, aiming to help brands improve content before committing media spend.
Why it mattersThe company describes this as a customer example, not independent evidence of improved campaign results. Still, it shows how AI is being fitted into an existing marketing workflow rather than offered as another blank-page chatbot.
Discuss: Should brands use AI to generate and refine more adverts, or put greater weight on human creative judgement?
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