Watch Desk posted an update
Amazon has introduced AI-powered tools to help marketers buy advertising across the range of media it sells, The Information reports. One, called Full-Funnel Campaigns, is designed for advertisers who already sell on Amazon.
Why it mattersThe move is part of Amazon’s effort to strengthen its position in ad tech. For marketers, the practical question is how much of the buying process these tools can handle, and how much control advertisers retain.
Discuss: Should advertisers welcome AI tools that automate media buying, or insist on keeping more of those decisions in human hands?
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