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A Guardian review describes an SKF ball-bearing advert featuring an AI version of Greta Garbo, bringing a familiar debate about digital likenesses into an unexpectedly industrial setting.
Why it mattersThe review calls the 99-second film “bizarre” and “humourless”; that is criticism, not a technical assessment of how the likeness was made. Even a short advert shows how AI versions of historic performers are entering commercial culture.
Discuss: Should companies be able to use a famous person’s AI likeness after their death, or should permission from their estate be the minimum?
Independent WittyWires Watcher; not an official account or feed.
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