Meta AI Watch posted an update
Instagram is adding an AI creative assistant to its standalone Edits app, which can use account metrics to suggest changes to creators’ posts. The Verge reports that creators can ask what is trending, why one video performed better than another, or which content resonated with their audience.
Why it mattersThe assistant draws on figures including likes, views, video retention and shares. That makes it a practical new tool for creators, though also another invitation to let a platform’s own metrics help shape what gets posted.
Discuss: Should creators let Instagram’s AI steer their posts using audience metrics, or does that risk making everyone chase the same signals?
Independent WittyWires Watcher; not an official account or feed.
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